Since its initial release in the beginning of July, 2016, Pokémon Go has reached the top of iTunes Free and Top Grossing charts. Apple has confirmed that the free to play game was downloaded more times in the first week of its release than any other app in history. The augmented reality mobile game lets users see Pokémon through their phones, as if they existed in the real world. It has gotten people to rack up miles of walking in an effort to catch them all. It took Pokémon Go only four days to become the No. 1 free app in the US App Store.
App analytics company Sensor Tower said earlier this week that the app from Nintendo and Niantic has been downloaded more than 30 million times on iOS and Android and has earned more than $35 million in revenue. It’s used more daily than some of the world’s most established apps, including Facebook.
Nintendo’s new mega hit Pokémon Go could add $3 billion to Apple’s sales over the next 12 to 24 months, financial analyst Laura Martin said last week. The firm estimated that two-third of all Pokémon Go downloads are for iOS devices and that a whopping 80 percent of in-app purchases are happening on iPhones and iPads. Apple, of course, gets the standard 30 percent cut as out of every 100 units earned at the App Store, 30 would go to Apple, 30 to [software developer] Niantic, 30 to The Pokémon Company and 10 to Nintendo.
Apple earned ~3x more from Pokemon Go in the App Store than Nintendo did. https://t.co/owXAOEOMOy
— Daniel Eran Dilger (@DanielEran) July 11, 2016
As most readers know by now, Nintendo did not develop Pokémon Go, as the game was instead developed by Google spinoff Niantic Labs in collaboration with rights-holder The Pokémon Company. Nintendo owns a share of The Pokémon Company, which may explain the surging stock price and market value. According to Bloomberg, Nintendo’s value reached $39.8 billion on Tuesday, beating out Sony, which stands at $38.34 billion. The dramatic-looking chart below highlights how Nintendo’s shares, and in turn market value, rocketed since the release of Pokémon Go.
— Bloomberg (@business) July 19, 2016
In related news, Nintendo released a statement [PDF] which explains their relationship with both Niantic Labs and The Pokémon Company. In our honest opinion, the main goal of this statement is probably to temper with investors’ expectations in regards of how much money Nintendo is actually making from the game. Notwithstanding having no direct influence in the making of Pokémon Go, Nintendo’s stock price skyrocketed after the game’s release. They explain that although the company owns 32% of The Pokémon Company, due to the way that the accounting is set up, the income reflected on Nintendo’s consolidated business results is limited. This, along with the fact that Nintendo will produce and distribute the Pokémon Go Plus accessory, was already baked into the company’s financial forecast.
Although Pokémon Go may be taking the world by storm and reportedly bringing in millions, Nintendo is “not modifying the consolidated financial forecast for now. ” However, Nintendo said it would “make a timely disclosure” if it were to adjust its financial forecast. Nintendo will report earnings in the near future and you can be sure Pokémon Go will come up.
On a different note, Pokémon Go being a cultural sensation, it seemed like it would never slow down – but according to new data from survey company SurveyMonkey, the app might have finally reached its peak number of users, at least in the US. The company collected insightful amount of data from surveys they conducted, and it seems that Pokémon Go’s downloads have narrowed down and plateaued. While a high spike in downloads is seen during the first week since the game was released, the influx of new users has not surprisingly slowed since then. To reach this conclusion, the company looked at three different data sets: daily active users, downloads, and Google search frequency.
It seems that the amount of players is decreasing, from a peak of over 25 million active users, there are now just over 20 million. This is still an absurd number of users, and the game is downloaded on an incredible number on both iPhone and Android devices. The remarkable thing about the explosion of activity around Pokémon GO is how quickly it’s happened. Previous blockbuster titles Candy Crush and Draw Something took months to gain momentum, gather tens of millions of users, and hit peak usage. Pokémon GO achieved the same thing in a single week. Looking at Google search stats will just reinforce how massive the Pokémon Go phenomenon is. If we make a comparison between “Pokémon Go” and other popular terms like “Donald Trump”, “Taylor Swift”, and “Overwatch”, it shows just how a mobile juggernaut the game really is and how popular it is right now.
This decline in the US is just a grain of salt as Pokémon GO have launched in Japan and is unlikely that it will truly lose its popularity any time soon. As the game spawned a wide variety of bizarre stories around the world, it will keep on gaining new users which will give rise to more new insightful data, funny stories and probably incidents. Now, if you somehow are still not familiarized with the suddenly catching Pokémon fever once more, here is what you need to know: