Internet marketing is getting more and more competitive and you have to find ways to stand out from the crowd if you want to generate more traffic. These days visitors are not satisfied with just coming to your site and reading your texts. They also want to be able to interact with you and others. So if you want to drive more traffic to your site and ensure they keep returning as well, here’s what you should do. You need to give them something that will involve them directly with your site. You can do this by adding interactive elements to your website. Interactive elements are those strategies you use to get your visitors to interact with you and or among themselves that will generate enough interest to keep them coming back to your site again and again.
Here are some examples of interactive elements and how they can benefit you in getting repeat visitors:
You can allow your website users to submit tips, articles or jokes. This is like having guest bloggers and is a great way to get fresh content for your site. Simply create a form on your homepage with a link to a page where users can submit their own content. You will then include these submissions on your site once they have been approved. Now, you have two choices here. You could allow the submissions to be used any place else other than on your site. This means you use them for free and retain no rights to them. Or you could consider paying a small fee and keeping all the rights. Get some advice from a lawyer for this option though.
Do you know anybody these days who’s not on Facebook, Twitter or Google Plus? Me neither. Basically people like to interact with each other and you should take advantage of this. By adding these social sites to your website you have access to an extremely large group of traffic and potential buyers. Treat them right and you can get them to talk about you and your offerings. On the internet, positive word of mouth publicity is really important.
Have you ever noticed that controversial topics seem to get a lot of attention? How many times did you read something for that very reason? You want to generate interest with your interactive elements which will increase traffic. So place controversial polls and surveys on your site. You have to find a balance though as they should be in good taste. If you don’t want to make them controversial you should at least make them thought-provoking. Provide results instantly that show how other users have voted. Some web hosts offer this feature in even their most basic packages, just in case you don’t know what to do. And all you need to do is fill in the questions.
Just so you’ll do it instead of only thinking about it, having an interactive site gives you more credibility. When you create relationships with your users it builds their confidence and you in turn build more traffic. Because, more potential exist for them to buy from you and stay with you.