During the past few decades, mobile phones became extremely popular as a technical gadget. The convenience of performing tasks in a fingertip, makes mobile technology highly acceptable across different sectors. If we take the average Americans as an example, they spend 162 minutes on their mobile device per day.
The immense excessive growth in the use of mobile applications is due to the benefits and advantages that have led many industries to accumulate success across different industries. Many app development companies have been gaining an enthusiasm to deliver customized apps as per user requirement. Marketers have been given an immense opportunity due to the fact that people are attracted towards this type of technology. Mobile apps distinctly affects business models on their way to deal with the market. It has led to the shift from the traditional way of selling and marketing products from physical stores to online stores. It is vital that brands invest well-rounded efforts in designing user friendly mobile solutions.
Now, the question that comes to mind is, does your business need a mobile app?
I took the liberty and hand-picked the top benefits of mobile apps for a business:
With a mobile app, you can make your products and services to easily reach users worldwide. Having a mobile app for your business gives a one-stop point to get all the information about products and services. Over a few years, the mobile app industry has successfully changed the production phase of many businesses with increased ROI. Mobile apps development embed different strategy schemes and algorithms in order to gauge user browsing patterns and involvement with the products and services. Customers prefers to engage with the online model over offline mode as online access is at the tip of their fingers.
Businesses engage users with offers and discounts since the beginning of time. Promotion of a product or services like coupon distribution, regular updates, discounts become an easy mode to engage users. One of the core benefits of a mobile app is that businesses can access the user’s profile information and location to customize offers and make them more targeted to their audience in such a way that it suits the user perfectly. Using a more targeted promotion will lead to better business branding placement.
Business is all about providing value to the customer. If your business fails to do so it means that you will soon vanish from the market. Having a mobile app can provide an added value for your customers and this task is not that sturdy as it may seem. Added value means providing facilities like extra discounts, birthday & anniversary discounts, membership, free shipping and the list can move on and on. With a mobile app, you can easily create a loyalty program for your customers. For instance, Starbucks mobile app offers exclusive discounts and rewarding offers to app subscribers, which then motivates the customer to be a loyal customer and by more Starbucks.
Nowadays, customer service has shifted to more virtual. It is not just about face to face interaction between sales representatives and customers anymore. Think about the process, the customers can read all the reviews and descriptions on their own and can satisfy themselves before purchasing a product or a service. Mobile apps provide synchronized way of purchasing and selling where user can monitor each and every step till the transaction completion. Mobile Apps have practically taken over the customer service by eliminating the demand of human beings to handle the domain.
The ability to analyze user behavior helps maintain user loyalty and engagement with the business’s brand. Mobile apps provide a well sorted list of user activity across various sections within the app that helps in re-marketing. Based on the gathered analytics, a brand can easily provide better deals to it’s customers by implementing good re-marketing strategies. Re-marketing is considered a very powerful and useful tool for any business due to the fact that you can make changes to your brand based on user behavior.
If you are planning on developing a mobile app for your business, keep these bullet points in mind.
We at Seltek Consulting can develop cutting-edge mobile apps for businesses all around the globe. If you know that your business needs a mobile app, leave us a comment bellow or contact us in any other way. Let us pave together a path for your success and growth with a mobile app for your your business.