There are many people who don’t start a mailing list in the beginning of their online presence because they feel they don’t have enough to share with a list. This is a big mistake! Email marketing is NOT dead and you need to be building your mailing list, now. You don’t have to start by sending out a huge newsletter every week, but you do have to start building that list.
What you send to your email list will really depend on your market, and what they have subscribed to receive. You could do any number of the following:
If you treat your email lists right they will become loyal followers, and when you have an offer to make them they will be there to listen to what you have to say.
So, How Do You Build Your Email List?
Before you can start sending messages out to a list you need to have people subscribed.
The best way to build a list that you want to grow long term is to use a program that is built for sending out messages to those subscribed and also will help you comply with. The program we use most often with our clients and that is well-known as industry as an leader is MailChimp.
Signing up with this program will allow you to easily set up your mailing list and start collecting names and emails that you can then start sending your email promotions out to. Once you have a program to handle your mailing list you will then need to setup a mailing list form that people will fill out in order to subscribe to your list. You may want to offer subscribers a gift for signing up, it may help entice them and create greater interest than just the offer of your list alone. Adding a graphic may also help. You may want to test using pop-ups or exit pop-ups and see if they increase your signup conversions.
Once people fill out their name and email on the form created, you will likely need to have them confirm their registration so that you can confirm that they really did request the information and you are not spamming them. The confirmation page is a page that you need to optimize. If you have offered a special report make sure that you let them know they need to confirm their subscription in order to get that report, or confirm in order to receive the information they requested. You can make a special offer on the confirmation page, or send them back to your website to read articles. But since they are on the page anyway, and they have to go somewhere you should be making a suggestion as to where they should go.
Now It is Time To Send Out Emails!
You have got subscribers, they have confirmed they want your information and now you have got to send them some valuable content! A couple of things to really pay attention to when you send messages out your mailing list is your open rate and your click through rates.
One of the biggest things that will affect your open rate is the subject of your email message.
You want a subject line with the following qualities:
Now that you have gotten their attention and they have opened your email – but that is only the first step! Now you need to have a call to action in each and every message you send. Your call to action doesn’t have to ask your reader to buy something. Maybe you want them to visit your website to read a great article you have written, or maybe they should go check out a new podcast you have uploaded, or download a free special report you have written (all of which will have their own calls to action within them). Watch your click through rates and start paying attention to what works and what doesn’t for your market. If you have a large enough list you can do split-testing to test one message against another to see which has a better response. Sometimes the smallest things can make a big difference. Your mailing list can be one of the biggest assets to your business so make sure you take care and don’t bombard them with spammy offers or just low quality information.
Take good care of that list and they will take good care of you for a very long time to come. And make sure you start building it now!