It’s been a spectacular year for The Pokémon Company as the augmented reality game, Pokémon GO was a global phenomenon and the latest full-on Pokégame for the 3DS sold very well. One would expect the company to be doing well financially — perhaps even doubling or tripling last year’s profits. Well, apparently it quinvigintupled them (if this is the way to say it correctly), which is to say multiplied by 25 times. The news was reported by Dr. Serkan Toto, who noticed the line item in Japan’s Kanpo gazette. Private companies don’t have to report all their financials, but many post a summary in the gazette regularly. Last year’s net profit was a mere $5.6 million, down from $18.4 million the year before that (probably owing to Pokémon X&Y sales). This year having a net profit of ¥15.92 billion, or $143.3 million making it more than 25 times last year’s take.
We knew the game was printing money, of course — it had reportedly created a billion in revenue as early as February. Unfortunately, there’s no exact breakdown of these enormous amounts; for example, how much came from in-app purchases and how much came from sponsorship deals. For example, did you knew that McDonald’s and other big corporations are paying surprisingly large sums for having “lures” in order for their customers playing Pokémon GO will arrive to their stores? Well, the gravy train won’t stop there, either. Who knows how much they’re making from Magikarp Jump?
From our knowledge, Pokémon GO will go even stronger during the summer with the PvP battles and legendary Pokémon that will come to the mobile game this summer. Originally, these features were meant to launch earlier, but Pokémon Go’s success meant they had to be delayed. At the moment, the company are working on the new features which are due to hit this summer (in the northern hemisphere), such as giving more value to the choice of the teams, releasing Legendary Pokémon and introducing PvP. The company had previously said that the new features, such as trading and PvP battles, would come “soon” and that legendary monsters would be catchable this year. Last month, Niantic teased legendary Pokemon again by saying, “This summer will be legendary.” One legendary bird, Articuno, was spotted in some players’ rosters last year, but it was later revoked by Niantic. Let’s hope for the best and see what the summer will bring. I know that once PvP will be released, Pokémon fans will go will go ballistic!